Life Changes or Mid Life Crisis

Been thinking about a big career change lately. I'm getting to the stage in my life that I have learned all I can learn about the media industry. The longer I am in it, the more I absolutely despise it. Why you ask? Let me enlighten you. I consider this industry similar to politics. Who is kissing who's butt and how hard seems to be the norm. I am not that person. I like to be genuine and not fake with people. I tell it how it is and I will NOT take you to lunch to get business out of you. I'll take you to lunch if you are my friend and I sincerely like you. Another reason I am starting to loathe this business is the decline in advertisers thanks to DIGITAL. Radio and TV are no longer the best option when it comes to getting the word out there. They are still effective, yes. But corporations are not taking into consideration that there is attrition and budgets need to be set at a REALISTIC goal. The "10% increase year over year" rule is simply ridiculous. Look at the newspaper! It is almost dead, and that only took 2-3 years! Radio and television are next. It's just a matter of time. So I am looking into getting back to my roots of Real Estate. Only this time I am thinking the mortgage side of it. I am smart enough, and I have enough connections. I have to get into an industry that is not dying. Media is dying. Slowly but surely. Question is... Am I just going through a mid life crisis? My gut says no.

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