Life Changes or Mid Life Crisis
Been thinking about a big career change lately. I'm getting to the stage in my life that I have learned all I can learn about the media industry. The longer I am in it, the more I absolutely despise it. Why you ask? Let me enlighten you. I consider this industry similar to politics. Who is kissing who's butt and how hard seems to be the norm. I am not that person. I like to be genuine and not fake with people. I tell it how it is and I will NOT take you to lunch to get business out of you. I'll take you to lunch if you are my friend and I sincerely like you. Another reason I am starting to loathe this business is the decline in advertisers thanks to DIGITAL. Radio and TV are no longer the best option when it comes to getting the word out there. They are still effective, yes. But corporations are not taking into consideration that there is attrition and budgets need to be set at a REALISTIC goal. The "10% increase year over year" rule is simply ridicu